WHAT IS HOME STAGING AND WHY IS IT Important?
Home staging is the preparation of a residence to maximize its selling potential and reach the broadest range of buyers in your market. In a resort market like ours many potential buyers live out of state, therefore it's integral that you have engaging online photos that encourage them to schedule a personal tour. Price and presentation are the two primary elements of selling a residence, which makes home staging the most powerful marketing tool at your disposal. As opposed to interior design, home staging assesses your home from a buyer's perspective. This means we de-personalize and de-clutter a home to make it feel move-in ready. You may love those pictures of your family on the wall, but it makes buyers feel like their visiting someone else's home. Working with a professional home stager ensures that potential buyers feel an emotional connection with the space and visualize themselves living there. Services may include, but aren't limited to; de-cluttering, new paint, accessories and rearranging furniture to optimize flow and space. Every home is unique so Kelley Rogers Home Design will personalize your staging plan to maximize your return on investment.
Did you know in today’s market 58% of seller’s agents believe it increased the home value 1-20% according to Home Staging Resources? That’s $10,000-$200,000 on a $1,000,000 house. In addition, over 77% of buyers find it easier to visualize the property as their future home when it’s staged. Only 25% of sellers get their homes staged, so this is an easy way to get a leg up on the competition.