WHAT IS HOME STAGING AND WHY IS IT Important?

Home staging is the preparation of a residence to maximize its selling potential and reach the broadest range of buyers in your market. In a resort market like ours many potential buyers live out of state, therefore it's integral that you have engaging online photos that encourage them to schedule a personal tour. Price and presentation are the two primary elements of selling a residence, which makes home staging the most powerful marketing tool at your disposal. As opposed to interior design, home staging assesses your home from a buyer's perspective. This means we de-personalize and de-clutter a home to make it feel move-in ready. You may love those pictures of your family on the wall, but it makes buyers feel like their visiting someone else's home. Working with a professional home stager ensures that potential buyers feel an emotional connection with the space and visualize themselves living there. Services may include, but aren't limited to; de-cluttering, new paint, accessories and rearranging furniture to optimize flow and space. Every home is unique so Kelley Rogers Home Design will personalize your staging plan to maximize your return on investment. 

Did you know in today’s market 58% of seller’s agents believe it increased the home value 1-20% according to Home Staging Resources? That’s $10,000-$200,000 on a $1,000,000 house. In addition, over 77% of buyers find it easier to visualize the property as their future home when it’s staged. Only 25% of sellers get their homes staged, so this is an easy way to get a leg up on the competition.

The Process

PRE-LISTING CONSULTATION
The purpose of the pre-listing consultation is to develop a customized plan of action for staging your home. A complete walk-through of the residence will be performed to assess your home from a buyer's perspective and develop a strategy. We will define focal points and selling features to showcase. You will receive recommendations of the personal belongings and decor that should be packed and removed in order to highlight those features. A list of repair and maintenance, both interior and exterior, will be given on the spot. If necessary, the consultation includes paint recommendations to make the home appeal to the broadest range of buyers. At the end of the consultation we will determine the timeline and budget.

STAGING
Following the pre-listing consultation, it's time to put your customized plan into action. The homeowner’s existing furniture and accessories will be used in creative ways to showcase the residence and attract potential buyers. Special attention will be made to encourage proper flow and spaciousness. Distractions will be eliminated so the buyer’s attention will focus on the selling features and architectural details of each room. Our method combines design expertise and knowledge of what buyer’s want to see paired with professional home staging strategies to achieve a look that is tailored specifically to sell your home. Our staging work has been a key component of countless successful real estate transactions throughout Park City, Deer Valley and surrounding areas.

CURB APPEAL (WEB APPEAL)
According to the National Association of Realtors, 90% of homebuyers use the internet as part of their home buying process. If your exterior and online photos don't impress or intrigue it can greatly decrease the chance of potential buyers requesting viewings. Kelley Rogers Home Design will evaluate the curb appeal, exterior and landscape and make recommendations to ensure that it will make a great first impression online and in person. A buyer's assessment begins the second they pull up to the house, let's make sure it gets off to a positive start.

FINISHING TOUCHES
Finishing touches are added to every home we stage. However, if your house is already on the market and you're not receiving the offers you desire, Kelley Rogers Home Design can provide finishing touches as a stand alone service. New accessories such as pillows and lighting can bring a room to life and engage potential buyers. These finishing touches can make a lasting impact. 

We'd love to talk to you about your staging needs. Give us a call at 435-659-4117 or get in touch on our contact page.